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Communications strategy

To document how information will be disseminated to, and received from, all stakeholders in the activity (e.g. project or programme). It identifies the means/medium and frequency of communication between the different parties. It is used to establish and manage on-going communications throughout a programme or project.

Fitness for purpose checklist:

  • Has the information given to stakeholders met their requirements?
  • Has the information received from stakeholders met the programme/project owner's requirements?
  • Has all the necessary information been disseminated?
  • Have the roles and responsibilities of the individuals involved in the communication strategy been understood by them?
  • Have these roles been carried out satisfactorily? 

Notes:
Suggested content:

  • List of stakeholders and their information requirements
  • Communication mechanisms to be used (such as written reports, seminars, workshops, videos, e-mails, newsletters)
  • Key elements of information to be distributed by the different mechanisms - including frequency and information collection and collation
  • Roles and responsibilities of key individuals responsible for ensuring communication is adequate / appropriate and timely
  • Identification of how unexpected information from other parties (including stakeholders) will be handled within the scope of the activity. 

Source information:

  • Stakeholder Map
  • Blueprint and Vision Statement
  • Programme Plan 

Further information:

See the briefing on programme management and document outline for stakeholder map.

More detailed advice is available in OGC's commercially published guide, Managing Successful Programmes

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