Market Creation

-High-level considerations
-Market creation
-Predictable demand
-Competitive neutrality
-Innovation through procurement

At a strategic level, if you wish to create a new market or develop an immature one, you have to know:

  • What you are trying to achieve,
  • How you are going to communicate that to all market players,
  • The nature of supply and demand in this market,
  • The constraining factors that make the market under-perform,
  • The opportunities for improvements to the market; and
  • The business risks to both supply and demand side, and have more than an idea on how to address them.