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Lessons Learnt
- Programme and knowledge management
- Risk management
- Procurement process and engaging suppliers
- Contract management and communications
- Stakeholder management

Stakeholder management

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Stakeholders may be identified from many groups for example:
  • Owners or shareholders, executive management, operational management and staff of the organisation(s) who are:
    -sponsoring the programme;
    -affected by the programme;
    -responding to public sector demand;
    -creating the public sector demand.
  • Customers or consumers who will be affected by the market changes;
  • Internal and/or external audit;
  • Political or regulatory bodies;
  • The wider community such as the general public;
  • Programme and Project teams.

This is an example of a Stakeholder Map that can be used to document and explore the interests of the stakeholders in the programme.

Stakeholder Analysis

Each of the stakeholders will have a specific interest, such as strategic direction, operational changes, and interface with markets and/or competitive position. Information dissemination, consultation and two-way communications - listening as well as telling - are critical for managing expectations effectively. Stakeholder analysis is the process of identifying these groups and their communications needs.

It may be appropriate to develop stakeholder engagement plans for either individual stakeholders, groups of stakeholders (or a mixture of both).

Groups of stakeholders

As part of a Communications Plan, the Programme Team may find it useful to group stakeholders according to one of the following headings, listing out their key motivations and interests:

  • Providing strategic direction;
  • Involved In operational changes;
  • Negotiating deals within markets;
  • Interest in optimising a competitive market.
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