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Overview

GEMS (Guide to Effective Market Shaping) is a tool for helping the public sector to strategically manage its key markets better. GEMS is a distillation of straightforward concepts learned from OGC's Kelly Programme to increase competition and improve capacity in markets where the public sector has significant purchasing power. GEMS will help you to get to a better solution but it is not a substitute for longer-term planning and signalling to the market what is coming.

GEMS will be particularly useful to strategic business decision makers in a position to take and influence a whole market perspective, engage suppliers and procurers and work with them. Suppliers will also gain an understanding of how they too can make the market work more effectively for their public sector customers.

By following the ideas and approaches described in GEMS, the following can be obtained:

Outcomes

  • A more responsive market for the public sector;
  • Adoption of a systematic and strategic approach to markets within which the public sector operates;
  • Greater security of supply and less overall dependency on particular suppliers;
  • Better dialogue with the supply side on demand requirement, leading to improved capacity planning for bidding and delivery by suppliers;
  • Earlier supplier engagement and improved lead times ensuring a greater likelihood of innovative solutions from suppliers;
  • Increased capacity and competition, leading to better value for money.

Deliverables

  • A collective profile of planned and actual public sector demand and spend within the market; 
  • An understanding of the market capability to respond to the demand;
  • Clarity on what needs to be done to address the gap between supply and demand - a set of recommendations for market shaping;
  • A mechanism for better, sustained management of the market, through structures for monitoring and addressing problems;
  • Opportunities identified for collaboration and better procurement processes;
  • Proposals to reduce barriers to market entry (if relevant).

GEMS Dashboard

The GEMS dashboard provides a visual high-level presentation of the market being considered. It is therefore fairly flexible and helps you to make an assessment on whether a market is suitable for a GEMS intervention. See next section for an explanation of how to use the GEMS dashboard.

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