You are on step 4 of 11 steps.

Click for slide: Is early market engagement the right approach? Click for slide: Ensure the key issues have been addressed Click for slide: Carry out discussions with suppliers Click for slide: About market sounding Click for slide: Skills required Click for slide: Shaping the requirement Click for slide: Questions to consider Click for slide: PINs Click for slide: Talking to suppliers Click for slide: Using consultants Click for slide: Contexts
Previous step Next slide

What you need to do

  • Market sounding is the process of assessing the reaction of the market to a proposed requirement and procurement approach.
    Market sounding should begin at the earliest possible stage in the procurement process. This can be before OGC Gateway Review 0 or 1, as appropriate.
  • Market sounding involves gathering knowledge in these key areas:
  • feasibility
  • capability
  • maturity
  • capacity

Points to consider

Market sounding is not appropriate for every project.
Consider carrying out market sounding if the answer to any of these questions is 'yes':

  • is there doubt over the existence of a market for the identified business need?
  • assuming there is a market of some kind, are there doubts over its capacity, capability, maturity or competitiveness?
  • is first-hand in-house knowledge of the market superficial, incomplete or simply absent?
  • is there uncertainty about the level of suppliers' interest?
  • is the desired outcome likely to involve significant business change? is it unprecedented?
  • is there a need to manage expectations of the project?
  • is the requirement very unusual? is the solution likely to be complex or innovative?