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Guide to Effective Market Shaping (GEMS)

Introduction to GEMS

Welcome to the Guide to Effective Market Shaping (GEMS). This is a set of techniques and processes derived from the OGC's Kelly Programme - a distillation of lessons learnt from working with public sector procurers and private sector suppliers to improve competition, capacity and the procurement process in three selected government markets.

GEMS was produced to help the public sector apply the Kelly principles to other markets:

  • It identifies issues associated with understanding demand;
  • It compares these with the capability of the supply side to respond appropriately; and
  • It helps to understand identified gaps and develop specific options to shape the market.

A high level dashboard is provided as a tool to help you assess the suitability of a particular market for undertaking a market-shaping project. To assist you, the dashboard is applied to the three Kelly markets as examples. 

Where there are other authorities better placed to describe an approach used in GEMS, then that is referenced for you to follow up separately. For example, Programme and Project Management will not be described in detail here but links are provided to the OGC's website.

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OGC Gateway management reviews identify risks to programmes and projects and ensure that you deliver them on time and on budget. Government Relocation and Asset Management - streamlining the civil service and improving management of the civil estate. Centres of Excellence in programme and project delivery through your departments, agencies and non departmental public bodies. Programme & Project Management (PPM) Specialism helping developing careers. Key OGC products in the programme and project delivery chain include ITIL, PRINCE2, M_o_R and MSP.

Procurement policy supporting the implementation of European Union directives. Commodities, construction and facilities management procurement. Sustainable procurement. Efficiency Programme, eProcurement and eAuctions, improving supplier relationss and developing Best Practice, OGC works with the public sector to achieve efficiency, value for money and successful delivery of government projects. Expert advice, knowledge sharing by providing specialists, either as consultants or interim managers for your programme and project management.